The IWP collection has its origin from our home and the maritime life of the Swedish west coast and its tradition of boat building. This is a world that designer Jonatan Härngren know very well, growing up with a father being a boat builder. The collection captures the numerous aspects of maritime life which reflects the importance of durability and quality, such as repairing and mending clothes, boats and canvas sails. Also the tradition of wool in these Scandinavian nautical environments is unmistakably very strong.

Our interpretations have put the tradition of boat building and the use of wool into an urban contemporary context, enhancing the traits of boat building and wool, with a variation of features like water repellence, default creasing and fishnet knitwear. The prominent elements in the detailing are repairing, typical sail zigzag seams and straps. With this collection L’HOMME ROUGE is linking the wool heritage to a point of local history of Gothenburg as our contribution to this edition of the International Woolmark Prize.



Story shot by: Mattias Björklund

Styled by: Robin Westling

Hair and MUA: Caroline Borg

Models: Luke and Konrad (Mikas)