Styling: Robin Westling
Hair: Jacob Kajrup
Makeup: Veronica Aldrin
Photo: Mathias Nordgren

This collection tells a story of a conversation between generations. The collection manifest the importance of coming together. It underlines that we can dream on our own in an imaginative world, but in reality we need each other.

It’s all a reflection of the brand’s well-rooted fragile expression combined with inspiration from Swedish craft interpreted in deconstructed formal wear with tactile cuts and silhouettes.

Director: Lucas Lennig
Casting/Production: Emmi Grundström
D.o.P: Olle Kirchmeir
Film assistant: Kaspar Kamu
Sound: Josef Albrektsson
Hair: Jacob Kajrup
Grading: Joakim Rissveds

If we want to stay relevant there’s no longer room to compromise with what has been given to us. The industry requires change. We need to produce products with minimal environmental impact and increase the life span of garments. Together we all need to take our responsibility and act – the producers, the brands, the resellers, the media and the consumers.

We all need to care for our products, repair and reuse clothing to truly activate circular economy. If the garments’ life span is not possible to increase further, we need to make sure that the possibility to upcycling, recycling and composting is put in place.

Photographer: Jonatan Härngren
Stylist: Robin Westling
Hair: Jacob Kajrup
Hair: Joanna Rask
Models: Samuel, Viktor (Nisch)

The smell of fresh summer flowers mixed with gasoline, oil and tar. Change is in the night wind and a group of scouts is about to take the ferry to a once forgotten island. Silently our odd collection of characters jumps off the quayside onto the boat’s deck. In the middle of this summer night they leave for their camp - the wait is finally over as they set off in the quiet midsummer mist. A somewhat twisted reality is what we’ll meet in this

spring and summer collection called “SCOUT SIDERS”. The colorways are faded on these formal interpretations with scout work wear as well as feminine wear influences. Detailing and artwork take inspiration from midsummer flowers, Swedish craft and the memory of a do it yourself age. In this collection prominent elements are detachable badge logos, dry vintage feeling fabrics mixed up with silk prints, all taking us back to this season’s imperfect world.

Photographer: Anton Renborg
Stylist: Nicole Walker
Hair/Make: Joanna Rask
Models: Tommy, Otso (Nisch)

This story takes off in the journey of the youth, throughout the inner and outer self; the childhood home and the strong will to grow independent. The kind of adventure you have to explore on your own. This story is in particular about an ambiguous lonely trip, an identity seeking hiking tour in the Swedish mountains during summer. A time to turn yourself inside out and explore rootlessness and freedom.

This AW18 journey is characterized by pale and faded colourways, decorated by outdated textile wallpapers imprinted with Swedish highland flowers. The use and function of the hiking uniform will be vital to carry on through this story into the coming autumn and winter of 2018.

Photo: Fredrik Andersson Andersson
Styling: Robin Westling
Assistant: Douglas Jacobsson
Sound: Carl-Mickael Berlander (Gud)
Hair and makeup: Sara Eriksson
Assistant: Rosemarie Eggertz
Assistant: Douglas Jacobsson
Models: Vidar Schölander, Jens-Henrik Johnsen, Hampus Togeretz, Julian Redaelli, Julian NIlsson, Mathewos (Mikas), Ella E (Mikas) and Tobias (Helin Honung Casting)

The IWP collection has its origin from our home and the maritime life of the Swedish west coast and its tradition of boat building. This is a world that designer Jonatan Härngren know very well, growing up with a father being a boat builder. The collection captures the numerous aspects of maritime life which reflects the importance of durability and quality, such as repairing and mending clothes, boats and canvas sails. Also the tradition of wool in these Scandinavian nautical environments is unmistakably very strong.

This film was exclusively made for the L'HOMME ROUGE International Woolmark Prize Collection's exhibition at Sven Harry's Art Museum, Stockholm 27.06.18 - 01.07.18

Photographer: Mattias Björklund
Ass: Patrik Schönberg
Stylist: Martin Persson
Hair: Jacob Kajrup
MuA: Johanna Nomiey
Models: Tuomas, Vera and Ossi (Nisch)

The dysfunctional Swede and everyday role play is the main inspiration for the SS18 collection. The theatrical crazyiness and the everyday dullness that blends in the photographer Lars Tunbjörk’s legacy is significant for SS18 “Jante’s Playhouse”. His style of photography with its well documented darkness and rather comic characteristics captures the essence of the Swedish jante and its, in some sense, twisted nature. The L’HOMME ROUGE interpretation of this

subject is presented through re-worked conservative men’s clothing and power symbols that have been put in unfamiliar and new context.

Photography: Mattias Björklund
Styling: Robin Westling
Hair/Make: Caroline Borg
Models: Konrad and Luke (Mikas)

The IWP collection has its origin from our home and the maritime life of the Swedish west coast and its tradition of boat building. This is a world that designer Jonatan Härngren know very well, growing up with a father being a boat builder. The collection captures the numerous aspects of maritime life which reflects the importance of durability and quality, such as repairing and mending clothes, boats and canvas sails. Also the

tradition of wool in these Scandinavian nautical environments is unmistakably very strong.

Stylist/Set: Nicole Walker
Photographer: Mathias Nordgren
Hair: Karolina Liedberg
Make: Johanna Sylvan

AW17, Stompers is inspired by an alienated group of young Swedish harbour workers. In a time of rebellion this group of social outcasts created a voice for themselves through provocative expression of re- worked luxury clothing they found in misplaced shipping containers. These shameless expression and the group’s do it yourself mentality inspired a whole

generation to break free and manifest their discontent. The collection Stompers present a variation of tartan checks, safety pins, glossy galloons and metal chains. What is really luxury and fake and what is expensive or cheap...

Creative Direction: CFA Projects
Photography: Pauline Suzor
Styling: Marcus Söder
Casting: Sydney Bowen
Hair: Henrik Haue
Make Up: Josefina Zarmén

Our SS17 collection was based on the subject of an imaginary sub-culture taking place in the Swedish 70’s. A group of people residing in a wild & untamed garden is experimenting with plants, flowers and vegetation to create art and sculptural objects out of their interpretations of nature.

The collection was balanced between heavier garments and light leaf thin fabrics. Elements from functional workwear meets the Swedish allmoge heritage, creating a comfortable, spacious

silhouette set in a sun dried color palette. Detailing and embroidery carries symbols of affiliation, stating a sense of belonging as group members. The Garden Group was characterised by a decisive do-it-yourself mentality where there are no rights or wrongs in the creative process. Organic shapes of free and overgrown vegetation is the main inspiration for the work of the group, that has found their way out of an habitual inner city life to search for the harmony of nature in the garden together.