L’HOMME ROUGE is a Swedish designer brand with a well-rooted fragile expression combined with inspiration from Swedish craft. This is being interpreted in deconstructed formal wear with tactile cuts and silhouettes.
The brand name translates to ‘the red man’ and functions as a reminder to always be true to yourself and follow your inner drive. To us, that means challenge ourselves, the norms and preconceptions of menswear.
In 2017, L’Homme Rouge was awarded the European Woolmark Prize.