L’HOMME ROUGE is a Swedish designer brand with a well-rooted fragile expression combined with inspiration from Swedish craft. This is being interpreted in deconstructed formal wear with tactile cuts and silhouettes.

The brand name translates to ‘the red man’ and functions as a reminder to always be true to yourself and follow your inner drive. To us, that means challenge ourselves, the norms and preconceptions of menswear.

In 2017, L’Homme Rouge was awarded the European Woolmark Prize.


Our store at Krukmakargatan 29 in Stockholm opened up in 2016. It’s a place where you can see the garments displayed in their conceptual context and learn about the inspiration and stories behind our projects. Welcome.


Krukmakargatan 29
118 51, Stockholm


Sun-Mon: Closed
Tue-Fri: 12:00–18:30
Sat: 12:00–17:00


Our customer care is managed by our Stockholm store and is always here to assist you.


AW19 Runway presentation

February 4th
See the pictures here
Mäster Samuelsgatan 42, Stockholm


SS19 Release

February 22nd
Online and in store
Krukmakargatan 29, Stockholm


Upcoming events

No current events to be announced
Stay updated with our social media


Make sure to wash only when necessary. Airing the garments outside can often be enough and will make your garment last longer.


If possible, dry your clothes naturally in the sun and wind or hang them to dry inside. Otherwise, follow the instructions of the wash label.

Remove Pilling

Renew the finish of knits by removing pilling. Go overt hem with a brush or a sweater stone and make them look new.

Extended Use

Don’t let garments that you don’t use just hang in the closet. Ask your family and friends or leave them to a second hand store or recycling.


Extend the lifespan of your garments by mending instead of replacing. If you try you’ll find out it’s not that difficult to do it yourself!

Selection of materials

Fabrics are of great importance for the durability and lifespan of a garment, as well as for the environmental impact. We are therefore very careful in choosing our fabrics and always aim to minimise the use of water, pesticides and farmlands without compromising on the quality.

For Autumn/Winter 2019 we have developed a new strict sourcing standard in order to lead the change towards a more sustainable fashion industry.

Concious production

All of our products are produced in Portugal and Italy (both are members of the European Union). We visit our producers regularly and choose them with care as it is important that we share the same core values in order to offer high quality garments.